About me
I’m Regina Solar, a freelance brand designer based in Madrid. I work across strategy, identity, and digital design, collaborating with individuals, startups, and established brands. My focus is on creating visual identities that feel genuine and coherent, work that reflects the character of each client and stands up over time.
Contact
Whether you're seeking collaboration opportunities or want more information about my design services, don't hesitate to contact me:→ hello@reginasolar.es
My Process
As a freelancer, my process begins by understanding each client’s needs and goals. I research their sector and audience to define a solid positioning, then translate that strategy into clear, effective design. From concept to final application, I adapt the visual system across different formats, ensuring a cohesive result that strengthens the brand’s communication.
About me
I’m Regina Solar, a freelance brand designer based in Madrid. I work across strategy, identity, and digital design, collaborating with individuals, startups, and established brands. My focus is on creating visual identities that feel genuine and coherent, work that reflects the character of each client and stands up over time.
Contact
Whether you're seeking collaboration opportunities or want more information about my design services, don't hesitate to contact me:→ hello@reginasolar.es
Services
Brand positioning & strategy
Naming & messaging
Copywriting & tone of voice
Art direction
Logos & visual identity
Website design & development
UI/UX design
Illustration
Social media strategy & content
Photography
Motion & video editing
My Process
My process starts by understanding each client’s needs, values, and goals to define the right direction for their project. From there, I research the sector, audience, and visual landscape to identify opportunities and shape a strong positioning. With this foundation, I translate strategy into design—structuring ideas, developing concepts, and building simple, effective visual systems. I then adapt the design across different formats and touchpoints, creating a cohesive and functional visual universe. As a freelancer, I stay closely connected to each client throughout the process, ensuring the work reflects their vision while strengthening their brand’s communication.
About me
I’m Regina Solar, a freelance brand designer based in Madrid. I work across strategy, identity, and digital design, collaborating with individuals, startups, and established brands. My focus is on creating visual identities that feel genuine and coherent, work that reflects the character of each client and stands up over time.
Contact
Whether you're seeking collaboration opportunities or want more information about my design services, don't hesitate to contact:→ hello@reginasolar.es
Services
Brand positioning & strategy
Naming & messaging
Copywriting & tone of voice
Art direction
Logos & visual identity
Website design & development
UI/UX design
Illustration
Social media strategy & content
Photography
Motion & video editing
My Process
My process starts by understanding each client’s needs, values, and goals to define the right direction for their project. From there, I research the sector, audience, and visual landscape to identify opportunities and shape a strong positioning. With this foundation, I translate strategy into design: structuring ideas, developing concepts, and building simple, effective visual systems. I then adapt the design across different formats and touchpoints, creating a cohesive and functional visual universe. As a freelancer, I stay closely connected to each client throughout the process, ensuring the work reflects their vision while strengthening their brand’s communication.