I partnered with Disco Swell, a Los Angeles–based luxury hat brand, to define its positioning and translate it into a bold visual identity. Grounded in retro influences and coastal culture, the strategy focused on appealing to fashion-forward women aged 25–45 in outdoor settings. The identity combines playful typography, vibrant colors, and dynamic graphics across logo, apparel, and print materials.The result is a brand identity that balances vintage nostalgia with contemporary luxury.